Customer Intelligence

Customer intelligence is about knowing your customers.  It is about having a deep and useful understanding of your customers, not only as a market or  as customer segments, but one by one where relevant.

To build a customer-centric company, customer intelligence is imperative.  We provide consulting, training and research to increase your knowledge about your customers, such as:

  • Their data – accurate and consistent personal and demographic data
  • Their behaviour – what they buy, when they call, why they call
  • Their feedback – solicited and unsolicited feedback
  • Their value – profit potential, lifetime value and scope of influence
  • Their world – their needs and problems; expectations and aspirations; trends affecting their lives
  • Their minds – neuromarketing and customer psychology to understand how customers think and what influences their attitudes and behaviour towards your brand.

Would you like to find out more?

Customer-Mind is a customer-focused, problem-solving, knowledge-sharing company.  Contact us – we would be delighted to work with you to maximise your customer intelligence to the benefit of both your customers and your bottom line.