Apart from the fact that treating customers fairly is the right thing to do, it also makes good business sense.  A customer’s perception of fairness is fundamental to their trust – and that trust is worth critical revenue to your business.

The Financial Services Board is introducing ‘Treating Customers Fairly’ (TCF) legislation that applies to all retail financial services firms.  This initiative requires that six  key outcomes of fairness are achieved, the chief of which necessitates that you embed Treating Customers Fairly into your company culture.

This is good.  Treating Customers Fairly should not be treated as an isolated initiative, least of all “just” as compliance project.  It needs to be part of a broader customer strategy, part of the way that your company thinks about its customers.

Customer-Mind has the unique combination of expertise and hands-on experience in both Treating Customers Fairly and developing customer strategies.

Customer-Mind provides consulting, training and research to work with you to successfully implement TCF in your company.