Like many companies, this firm had a shotgun approach to communications – spraying out enough messages in the hope that some would reach target.  However, customers still complained of poor communication.

Thorough analysis of their customer data enabled us to find logical patterns of circumstances that would form intelligent communication triggers.  We designed short, purpose-specific messages linked to each trigger, which were then embedded in the systems such that whenever a particular trigger or combination of triggers were pulled, very tailored and timeous communications were sent to the relevant customers.

This saved the company the costs of unnecessary newsletters, and effectively aided in the management of complaints.