Neuromarketing studies tell us that customers are not always able to accurately explain why they made certain purchase decisions or why they prefer a particular brand over another.

Customer-Mind, therefore, focuses on observing and analysing customer behaviour before asking customers for their opinion.  We then verify findings through in-depth interviews.

We custom-design research studies on your behalf, and pay attention to enabling your organisation to observe and listen to customers.  This equips you to effectively increase your customer intelligence in your quest to become more customer-centric.