Customer Appreciation is the extent to which you value your customers, which in turn will determine the extent to which they will increase in value to your organisation.  We use the term “appreciation” with both the emotional and financial interpretations in mind.

Customer Appreciation lies at the heart of organising your business around the customer.  It is the mindset that not only appreciates (i.e. gratefully values) customers, without which no business can survive, but one that is committed to appreciating (i.e. increasing) their value and profitability.  This mindset changes the shape of the organisation for the benefit of both customers and shareholders.

Four topics are classified under Customer Appreciation:

Customer-Mind works with organisations that already appreciate their customers and are determined to appreciate them further.  We provide workshops, project management and training to assist companies on this journey.